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Manager – keep your mouth shut – a path to the power of the team
The First Job of a Leader is being Quiet and Let the Team Work Many years ago, when I got to the point in my work life when I found myself sitting in meetings with a General Manager, I began to notice...
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Are Businesses in My Hometown Mobile Ready?
The use of smart phones in the US is reaching 70% of all cell phones. In the target market of most Hudson businesses the percentage is doubtless nearing ubiquity. Yet, even a brief survey of Hudson...
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Condoms in DRC – Defining customer value and language – back to basics in...
A central business problem (and opportunity – these usually come in pairs) is to figure out who your customers are, what they value and how they talk about what they value. A key concept FAB – Features...
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Go Mobile – Design Your Business Website for Smart Phones First
In earlier postings((1)) I have pointed out what must now be a commonplace bit of knowledge about how customers are behaving – well over 50% in the US are using their smart phones as a primary tool to...
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Product/Service Development – early customer input from Peter Spear
It is a well-known fact that early customer involvement in product or service development leads to better results in the marketplace, much higher quality and lower costs. Despite the fact that this...
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Developing Proposals
Recently I worked with a new client on their proposal process. This revisit brought me to expand my notes. (Download this article) Objectives for proposals Communicate with decision makers Win...
View ArticleContent Marketing – examples of how and why from NYTimes
Christmas morning and the New York Times has an article about small business adopting content marketing. Retailers Try Offering Expertise Online Along With Products...
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Google Enforces Mobile Readiness
April 21, 2015 – New Search Ranking Rules Favor Mobile Responsive Sites Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile...
View ArticleGraduation Address to MBA Students at UAlbany
During this academic year (2014-2015) I had the opportunity to work with a team of 2nd year MBA students at UAlbany on a project for one of my start up clients. Working with another of the company’s...
View ArticleSales Methods: Re-frame First
Revised: 04/17/2017 Confronting a persistent slow down in sales, companies and individuals begin to think of internal changes – re-purposing their assets, intellectual and physical to better align...
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